Changelog

All the latest product updates, new features, and improvements.

March 24, 2026
v1.3-beta

AI Discovery — find and optimize for AI search

New FeatureBetaAI

Introducing AI Discovery — a new Optimization report that helps you understand how your content performs in AI-powered search experiences like Google AI Overviews and LLM-based engines.

  • Discover which of your queries already have AI search volume and which are emerging opportunities
  • Get prompt-level recommendations tailored to your site's content and market
  • Monitor AI citations to see when and where AI engines reference your pages
  • All analysis is user-triggered — credits are only consumed when you click Run Analysis, never automatically

Three-tab workflow

  • Discovery — enrich your GSC queries (or manually entered keywords) with AI search volume, intent classification, and an opportunity score. Results are sorted by score so the highest-impact terms surface first.
  • Recommendations — enter a target prompt and get AI-generated content optimization suggestions ranked by relevance and search intent alignment.
  • Citations — track which AI engines cite your pages, monitor mention frequency over time, and test individual prompts against Google AI Overviews or LLM responses.

Built-in safeguards

  • User-triggered workflow — analysis only runs when you explicitly click Run Analysis or Run Recommendations. No credits are consumed on page load.
  • Daily budget caps — per-property rate limits prevent runaway API usage. If you hit the cap, the page falls back to GSC-only results.
  • Guided tour — a first-visit welcome dialog and opt-in spotlight tour walk you through the feature. Contextual hint icons are always available on key columns.
March 22, 2026
v1.2-beta

Sparkline Trends for performance tables

New FeaturePerformance Tables
Performance tables showing inline sparkline trend charts for clicks and impressions in each row
  • See at-a-glance daily click and impression trends for every row in your Queries, Pages, Segments, and Topic Clusters tables
  • Toggle on/off with one click — data is only fetched when you need it, so tables stay fast by default
  • Sparklines always show the last 7 days of available data — a consistent snapshot that doesn't shift when you change the date range
  • Sparklines respect all active filters, search type, and classification

How it works

  • Sparkline Trends toggle — a new button above the performance tables lets you show or hide inline trend charts. When hidden, no extra data is loaded.
  • Per-row sparklines — each table row gets a tiny area chart showing daily clicks (indigo) and impressions (teal) over the last 7 days of available GSC data. Both metrics are independently normalized so trends are always visible regardless of scale.
  • Works across all table types — Queries, Pages, Segments, and Topic Clusters all support sparklines. Segment and topic cluster trends are computed by aggregating the underlying page/query data against your classification rules.
  • Fixed 7-day window — sparklines always cover the most recent 7 days of GSC data, giving you a stable recent-trend view that won't shift when you adjust the main date range. This also means sparkline data is fetched once and cached — changing the date picker won't trigger a refetch.
  • Lazy loading — sparkline data is fetched from a dedicated API endpoint only when you toggle trends on. Turning them off doesn't re-fetch — the data stays cached for instant re-display.
March 10, 2026
v1.1-beta

Faster data loading & performance improvements

PerformanceImprovement
  • GSC data now loads up to 21× faster on repeat visits with server-side caching
  • Performance chart and tables now load independently — see your graph in seconds, not after all tables finish
  • Optimized default row limits for faster table loading — full data still available via export

What changed

  • Two-phase loading — the performance chart loads first in its own fast request. Query, page, segment, and cluster tables follow independently. No more waiting for everything to finish before seeing anything.
  • Server-side caching — GSC responses are cached server-side so repeat visits to the same property and date range are served instantly. Cache hits skip the Google API entirely.
  • Consolidated API calls — the Query Counting and Branded vs Non-branded charts previously made two identical 25,000-row requests to Google. They now share a single request and split the data internally, cutting network overhead in half for those panels.
  • Optimized default row limits — tables load faster with optimized default row limits. Full data is still available via the Export button.
March 7, 2026
v1.0-beta

Public Beta Launch

LaunchBetaFree

We're thrilled to announce the public beta of Serql! Bring the magic of data to your SEO strategy with our all-new analytics dashboard for Google Search Console.

  • Serql is completely free to use during the public beta period.
  • Connect your Google Search Console account in under 60 seconds.
  • Track and analyze an unlimited number of GSC properties.

Classification & Segmentation

  • 1-Click Classifications: Group keywords and pages instantly without writing complex regex.
  • Topic Clusters: Automatically organize your keywords into distinct content themes.
  • Branded Keyword Tracking: Easily separate and measure brand vs. non-brand traffic.
  • Cannibalization Detection: Quickly identify when multiple pages are competing for the exact same query.

Insights & Reporting

  • Trend Detection: Spot rising keywords and decaying pages before they impact your bottom line.
  • Automated Annotations: See Google algorithm updates overlaid directly on your performance charts.
  • Live Shareable Reports: Create read-only, shareable links to reports without requiring viewers to log in.
  • Growth Opportunities: Surface high-impression, low-CTR keywords that are prime targets for optimization.